April 20, 2020
A global partner of the Olympic Games
A global partner of the Olympic Games, Toyota supports around 243 athletes across 43 countries, including British cyclist Laura Kenny, US diver David Boudia and Dutch Paralympian Jetze Plat. Visa has also recently announced that they too are joining Toyota in declaring their support for athletes, following the postponing of the 2020 Olympic Games until 2021 due to the Coronavirus Pandemic.
The Japanese car giant, Toyota, is currently discussing the opportunity to showcase its latest vehicle technology at the rescheduled 2021 games. The flagship vehicles Toyota will be hoping to promote are their new self-driving cars and fuel-cell buses. The carmaker also developed the Tokyo 2020 mascots, Miraitowa and Someity, who are under consideration for next year's games.
The ‘Tokyo 2020 Robot Project’ from Toyota has also been rescheduled for next Summer. This will involve futuristic robots welcoming athletes and spectators to the Games, while they provide support at the venues whilst allowing the public to participate remotely. Four new futuristic robots will be introduced at the 2020 Olympic and Paralympic Games making them the most innovative Games ever.
In 2015, Toyota signed a US$835 million, nine-year TOP (The Olympic Partner) partner deal with the IOC (International Olympic Committee). Toyota has been a huge supporter of international athletics through developing a string of partnerships such as -
1. British Olympic Association (BOA)
2. British Paralympic Association (BPA)
3. Paralympics Ireland
4. USA Hockey
All sports fans will be eagerly awaiting the 2020 Olympics and the ECHO team are looking forward to seeing the innovations and elite sporting performances at next year's Games.